As Simmons and Simmons note, music can be used in a positive or negative way, so it is crucial that music be carefully matched to your organization and message. As experts in music lifestyle content, we know one thing is for sure: It can’t be faked. Consumers who live part of their lives through music are passionate people who care about the content they choose to engage in. They easily sniff out and ignore bad content, but love and cherish music content that takes them to new heights.
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