Amplifier Content Marketing is a boutique marketing and publishing company specializing in innovative branded content and custom publishing solutions. From targeted music-oriented magazines to strategic venue distribution to innovative web content, we live and breathe our expertise in music-driven content. We do all of this for clients nationwide out of our Silver Spring, Md., office (just outside of Washington, D.C).
Amplifier was created by the founders of successful consumer magazines that set the industry standard for sophistication and excellence.
We’re passionate about music, and about helping our clients find creative ways to engage directly with music lovers through the best music-oriented content on the planet.
Glenn Sabin has directed business operations and strategic planning for magazines and clients for over 20 years. Sabin started working in the music business when he was just 12 years old, helping out his father, Ira Sabin, at his jazz and R&B record store, Sabin’s Records, in downtown Washington, D.C. In 1984, the younger Sabin joined his father at JazzTimes (which Ira had started in 1970), contributing to nearly every aspect of the magazine’s operations and gaining invaluable knowledge of both the magazine business and the music industry. Since that time, Sabin has become a recognized expert in music publishing, partnerships, and strategic content initiatives.
My First Concert: Ella Fitzgerald at the Left Bank Jazz Society Ballroom in Baltimore, Md.
My First Album: Santana: Moonflower
gsabin at amplifiercontent dot com
Since 1990 Lee Mergner has lived the consumer magazine experience. While editorial director at JazzTimes, he won numerous ASCAP-Deems Taylor awards for music journalism. Always on the hunt for strong content providers, Mergner has recruited a wide range of top-notch writers, photographers, illustrators and designers. A self-avowed magazine junkie who gets nearly 100 magazines per month, Mergner thrives on developing new content ideas for his publications. He makes regular appearances on radio and television shows across the country, talking about trends in music and the music industry.
My First Concert: John Prine, Bruce Cockburn and others at the Philadelphia Folk Festival
My First Album: Louis Armstrong: Satchmo’s Favorites
lmergner at amplifiercontent dot com
Chris Lewis has been building web brands since the '90s and has worked with a range of clients from Amazon to Visa. He served as the online publisher for both Harp magazine and JazzTimes magazine and has worked in various areas within the field of publishing, including information technology, marketing, and business development. When he’s not immersed in the nuances of digital information design, you’ll find him scouring the Internet or rooting through piles of vintage vinyl for the next song in his playlist.
My First Concert: Bill Monroe, Culpepper, Va.
My First Album: AC/DC: “You Shook Me All Night Long” (45 rpm single)
clewis at amplifiercontent dot com
Nelson Duffle worked as a triple threat journalist (TV, radio and newspaper) for over seven years before switching his attention to advertising in the mid-eighties. Duffle’s background includes work with Fidelity Investments, Apple, Shell Oil, General Motors, Campbell Soup, Merck and many other major corporations. He is also the former owner of The Duffle Group, an award-winning marketing firm based in Boston, Massachusetts and Washington, D.C. Today he continues to speak before various groups and organizations about the power of Internet marketing, and recently completed an e-book called “How to Make a Fortune Writing for Fortune 500 Companies.”
My First Concert: Chicago, Beaumont, Tex.
My First Album: The Beatles: Abbey Road
nduffle at amplifiercontent dot com
Lollo Nylen is a perfectionist who has brought her unique organizational and production skills to make several magazines run on time and on mission. She has been the production director for both JazzTimes and Harp for many years and never misses a deadline. Well, almost never. A native of Sweden, Lollo studied graphic design at home and abroad learning the nuts and bolts of magazine production as a part-time production person. Within a few years, she was running the operation, and has not slowed down since.
My First Concert: The Who, Los Angeles, Calif.
My First Album: Hep Stars: Sunny Girl
lnylen at amplifiercontent dot com
Joe Pulizzi is one of the leading experts in the field of content marketing. A speaker, author and an AdAge Power 150 blogger, Joe has been a veteran in the content marketing industry for the past decade, working with some of the leading brands and associations from around North America.
My First Concert: Night Ranger at the Ohio State Fair
My First Album: Billy Joel: 52nd Street (8 track)
jpulizzi at amplifiercontent dot com